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Hi, 
my name is William Hohe 


 

Commercial Photographer | 
Art Direction | Brand Consultant 



Hi, my name is William Hohe — I’m a multidisciplinary creative working at the intersection of commercial photography, visual storytelling, and brand strategy. With dual degrees in Photography and Advertising from the University of Illinois at Urbana-Champaign, along with minors in Art History, Business, and Spanish, my practice spans creative direction, exhibition design, campaign development, and large-scale media production. I’ve developed a distinct voice through years of photographing clients under my brand WILLIAMSLENSES, where I produce over 100 shoots annually across editorial, portrait, and event-based work. My photography has been featured in The New York Times, VSCO, and over 60 exhibitions, and my commercial portfolio extends from fashion editorials to political campaigns to performance documentation.
Professionally, I’ve served as a Lab Assistant and Photographer for the School of Art + Design, where I manage advanced digital output labs and create public-facing visuals for the college's events and exhibitions. I’m also a leader in student-run organizations — having been Chief Creative Officer for the American Advertising Federation at UIUC, President of The Fashion Network (the university’s largest fashion RSO), and co-founder of the Circular Fashion Expo, which grew into a 1,000+ person sustainability-centered event with runway shows, installations, and media campaigns. These roles combined creative production, technical execution, and team management — all in high-pressure, high-visibility environments.

My work is guided by a belief in art’s ability to bridge clarity and complexity. Whether leading creative direction for national ad campaigns through NSAC, assisting clients with brand consultation, or curating vintage aesthetics at Gather & Collect, I center every project on intentionality and visual resonance. Recognized as a Stamps Scholar, Chancellor’s Scholar, and recipient of multiple competitive fellowships and research awards, I bring both depth and discipline to my craft. From solo exhibitions like INTERSTATES and Project Persona to strategic leadership in the classroom and beyond, I am committed to producing work that is visually captivating, conceptually grounded, and deeply human.




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