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Art Direction

Art direction, for me, is the practice of shaping how ideas are seen, felt, and remembered. I’ve led visual projects across media—developing campaigns, designing for theatre and performance, and curating photographic narratives that convey more than just surface-level meaning. From brainstorming initial concepts to managing a team of designers and creatives, I thrive in environments where vision and execution intersect.

In roles ranging from Chief Creative Officer to Lyric Theatre photographer, I’ve collaborated with directors, stylists, set designers, and performers to create unified aesthetics that serve both function and form. Whether crafting playbills, designing promotional visuals, or producing gallery installations, I ensure each element is considered holistically—down to color, texture, and typography. Art direction, to me, is about coherence and storytelling: every visual choice should feel inevitable and intentional.

Beyond the visuals, I value the art of leading with clarity and care. I’m hands-on when needed, yet skilled at stepping back to guide others. I believe in creative environments that are generous, experimental, and anchored in communication. The best art direction fosters not just beautiful results, but meaningful collaborations and lasting impressions.

Champaign-Urbana | Chicago | Detroit

WILLIAMSLENSES.COMMERCIAL is the commercial site of WILLIAMSLENSES.