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Hi,
my name is William Hohe
Commercial Photographer |
Art Direction | Brand Consultant
Hi, my name is William Hohe — I’m a multidisciplinary creative working at the intersection of commercial photography, visual storytelling, and brand strategy. With dual degrees in Photography and Advertising from the University of Illinois at Urbana-Champaign, along with minors in Art History, Business, and Spanish, my practice spans creative direction, exhibition design, campaign development, and large-scale media production. I’ve developed a distinct voice through years of photographing clients under my brand WILLIAMSLENSES, where I produce over 100 shoots annually across editorial, portrait, and event-based work. My photography has been featured in The New York Times, VSCO, and over 60 exhibitions, and my commercial portfolio extends from fashion editorials to political campaigns to performance documentation.
My work is guided by a belief in art’s ability to bridge clarity and complexity. Whether leading creative direction for national ad campaigns through NSAC, assisting clients with brand consultation, or curating vintage aesthetics at Gather & Collect, I center every project on intentionality and visual resonance. Recognized as a Stamps Scholar, Chancellor’s Scholar, and recipient of multiple competitive fellowships and research awards, I bring both depth and discipline to my craft. From solo exhibitions like INTERSTATES and Project Persona to strategic leadership in the classroom and beyond, I am committed to producing work that is visually captivating, conceptually grounded, and deeply human.
Art Direction
Art direction, for me, is the practice of shaping how ideas are seen, felt, and remembered. I’ve led visual projects across media—developing campaigns, designing for theatre and performance, and curating photographic narratives that convey more than just surface-level meaning. From brainstorming initial concepts to managing a team of designers and creatives, I thrive in environments where vision and execution intersect.
Beyond the visuals, I value the art of leading with clarity and care. I’m hands-on when needed, yet skilled at stepping back to guide others. I believe in creative environments that are generous, experimental, and anchored in communication. The best art direction fosters not just beautiful results, but meaningful collaborations and lasting impressions.
Brand Consultant
As a brand consultant, my focus is on uncovering the soul of a business, artist, or organization—and translating that essence into a cohesive visual and strategic identity. Whether working with a startup, nonprofit, or public figure, I begin by listening: what’s the mission, the voice, the emotion you want your audience to feel? From there, I help shape the visual language, messaging, and digital presence needed to stand out authentically.
I view branding not as surface polish but as an act of alignment. Every font, photo, and caption should feel like an extension of your story. Through workshops, mood boards, and long-term strategy, I partner with clients to create brands that don’t just look good—but feel right, evolve thoughtfully, and connect meaningfully with their audiences.
Commercial Photographer
As a commercial photographer, I’ve developed a deep understanding of how to tell compelling visual stories that resonate with target audiences while aligning with brand identity. From working with independent clients to larger-scale campaigns, my approach blends technical precision with conceptual clarity. Whether I’m photographing products, people, or environments, I approach each shoot with a clear creative intention—balancing aesthetic quality with the strategic needs of the brand or individual.
Each shoot is a collaborative process. I believe the best images come from listening closely to the client, asking the right questions, and building trust on set. With experience shooting for musicians, political campaigns, retailers, and theatre productions, I ensure that every final image is not only professionally executed but emotionally resonant and strategically on-brand.
Services offered
Please click the link for booking information!